A simple bank account analogy:
Imagine your bank account was depleted by 90%. You deploy strategies to slow your spend to avoid bankruptcy. These “Sustainability” activities help you to maintain your account for longer. But, because you have already committed to payments that keep drawing down your account, they can’t help you avoid bankruptcy forever. For that, you need to rebuild your account with “Regenerative” activities.
The ocean is like your bank account.
Regardless of how you look at it, misuse has depleted the ocean to a fraction of its health and value. To avoid collapse (bankruptcy), both “Sustainable” and “Regenerative” activities are urgently needed. Both suites of activities need to be measured, prioritised, and appropriately invested in to rebuild ocean health and wealth. To date, this has not happened because it’s hard. The eOceans platform has a variety of tools to measure, track, and prioritise activities that have the greatest positive impact for the ocean and the people that depend on it.
#sustainble #blueeconomy #regenerative #ocean #health #wealth